Lindsay McMurray, entrepreneur, executive coach, and business strategist, has launched Position of Choice™: Build a Business That Serves Your Life, a book introducing the Small Business Operating System (SBOS®) as a practical framework for helping business owners build scalable, resilient companies without sacrificing their personal freedom. The book addresses founder dependency, leadership development, operational clarity, and sustainable growth while challenging traditional ideas of entrepreneurial success. McMurray’s broader mission is to eliminate “Entrepreneurial Poverty” by helping owners create businesses that serve their lives rather than consume them.
FOR IMMEDIATE RELEASE
Entrepreneur and Executive Coach Lindsay McMurray Launches Position of Choice™, Introducing a New Framework to Help Business Owners Scale Without Sacrifice
This book is the start of a movement helping entrepreneurs build businesses that serve their lives not consume them.
Toronto, Ontario – August 12, 2026 – Entrepreneur, executive coach, and business strategist Lindsay McMurray today announced the release of Position of Choice™: Build a Business That Serves Your Life, introducing not only a new book, but the foundation of a movement challenging how entrepreneurial success is defined.
Built on the Small Business Operating System (SBOS®), Position of Choice™ equips owners of small and medium-sized businesses with practical systems, leadership principles, and mindset shifts that reduce founder dependency and create organizations that continue to thrive when the owner steps away.
For decades, entrepreneurs have been taught that success requires longer hours, greater sacrifice, and becoming indispensable. McMurray believes that definition is broken.
His work is driven by a mission of eliminating Entrepreneurial Poverty the hidden cost of building a successful business while becoming poor in time, freedom, health, family, and peace of mind.
“Too many business owners build companies that depend entirely on them,” says McMurray. “Real success isn’t creating a business you can never leave – it’s building one that gives you the freedom to choose how involved you want to be.“
Position of Choice™ combines real-world business systems with leadership development and practical implementation. Readers learn how to overcome founder bottlenecks, develop leaders, build accountable teams, create measurable operating rhythms, and intentionally design businesses that increase value while creating personal freedom.
At the heart of the framework is a simple belief: the entrepreneur is the first system in every business. When the owner changes, the business changes.
More than a book, Position of Choice™ is the beginning of a movement built on another guiding principle:
The strength of every economy begins with one entrepreneur.
McMurray believes that when entrepreneurs intentionally build stronger businesses, they strengthen families, employees, communities, and ultimately the economy itself. The movement calls business owners to redefine success not by how indispensable they become, but by how intentionally they build organizations that create freedom, resilience, and lasting impact.
As CEO and Co-Founder of SBOS Inc., President and CEO of Keels in Motion Inc., and a Master Chair with TEC Canada/Vistage Worldwide, McMurray has spent decades working alongside hundreds of entrepreneurs helping them build businesses that are scalable, valuable, and capable of succeeding beyond their direct involvement.
About Lindsay McMurray
Lindsay McMurray is an entrepreneur, executive coach, mentor, , and the creator of the Small Business Operating System (SBOS®). As CEO and Co-Founder of SBOS Inc., President and CEO of Keels in Motion Inc., and a Master Chair with TEC Canada/Vistage Worldwide, he has spent years helping founder-led businesses build stronger leadership, operational clarity, and sustainable growth. His work is centered on empowering entrepreneurs to create businesses that serve their lives rather than consume them.
